Remove Content Remove Emotional Remove Morals
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. The moral of your story is, ‘we did this for that client and we can do this for you, too.’”. If you’re a good storyteller, your customers will never feel that way.”.

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Managing for peak performance in a remote worker world

Sales and Marketing Management

For their part, employees are reporting mixed emotions about working from home. It’s all too easy for employees to slip through the cracks and feel isolated from their peers, which in turn leads to low morale. Jake Rheude is also anxious to get his team of contract content marketers together when it is safe to do so.

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Mindful management has never been more important

Sales and Marketing Management

As a result, employers are morally responsible to help their workers maintain strong mental health as well as physical well-being. The United States is unique in tying health care to employment for the majority of those who are covered by health insurance. The Society for Human Resource Management (SHRM) surveyed more than 1,000 U.S.

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Combating Disengagement: What can be done about workers’ lack of interest in their jobs?

Sales and Marketing Management

Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. Craving engagement.

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