Remove TEST
Remove Content Remove Emotional Remove Morals
article thumbnail

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? The moral of your story is, ‘we did this for that client and we can do this for you, too.’”.

article thumbnail

Mindful management has never been more important

Sales and Marketing Management

As a result, employers are morally responsible to help their workers maintain strong mental health as well as physical well-being. Michael Mercer, a business psychologist and author, manages a team of workers for his company Mercer Systems LLC, a provider of pre-employment psychological testing. That study was released in May.

Medical 54