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Be sure to involve a well-rounded group of members with the right expertise to maximize the SKO experience and impact – including, for example, senior sales leaders, along with sales enablement, product management, product marketing and event planning personnel. Secret 3: Set the agenda early. a leading sales enablement solutions company.
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Not only do they have the experience to detect a skills gap, but they also have minimal bias. They’ve already done a lot of research before they come into contact with a salesperson. This can be done through content. While this is possible in-house, it is easier to bring in an outsider to run your skills assessment.
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The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics. Agenda questions included whether or not to bring in outside trainers and leverage 3rd party content - e.g. a prescriptive sales methodology like Sandler. We just didn’t overdo it.
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