Sales and Marketing Management

DECEMBER 14, 2020

That means they are engaging with your content further down the funnel. As a result, your content can’t be just a companion to a sales-led customer conversation?— Buyers are interacting with content much further down the buying journey. Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up.

Sharks 79

Sharks Raised Research Adoptable 79

Sales and Marketing Management

DECEMBER 1, 2017

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

Branding 74

Branding Collecting Experiments Experience 74

Sales and Marketing Management

MARCH 22, 2019

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. This type of buyer testing rarely happens in B2B. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and

Branding 72

Branding Game Industry Research 72

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

Branding 48

Branding France Adoptable Raised 48

Sales and Marketing Management

JUNE 1, 2018

Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Research behind the persuasiveness of storytelling is well-publicized. Storytelling is enjoying something of a resurgence, particularly in this era of content marketing. Stories get a revival. The science behind storytelling.

Emotional 90

Emotional Rats Morals Research 90

10,000 Birds

MARCH 18, 2011

UNLESS that is you get yourself down to the internationally-renowned Tambopata Research Centre in southern Peru where literally hundreds of macaws (and other parrots) congregate around a 50 meter high clay bank. The experience is one of the ornithological highlights in the world. Chestnut-fronted Macaws Ara severa.

Peru 254

Peru Parrots 2011 Deer 254

Sales and Marketing Management

MARCH 8, 2020

CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. While B2B service companies are the top user of AI for content personalization (62.2%)?—?and Allow for understanding the relational dynamics that two people are likely to experience when they work together.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

FEBRUARY 12, 2018

Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It As the name suggests, customer-oriented companies win on the basis of connection in terms of both whom they serve and the experience they create. And how do you figure that out?

Emotional 72

Emotional Branding Lifestyle Campaign 72

10,000 Birds

SEPTEMBER 7, 2021

There is much to enjoy and appreciate here and I only wish I could have tested out some of these species accounts in pelagic waters before writing about them (sadly, the 10,000 Birds pelagic to Antarctica was canceled this year). The value of Harrison’s artwork lies in his decades of experience. .; Houghton Mifflin, U.S.),

Albatross 279

Albatross Penguins Family Groups 279