Sales and Marketing Management

MARCH 22, 2019

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. This type of buyer testing rarely happens in B2B. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and

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Game Branding Industry Research 72

Sales and Marketing Management

JUNE 1, 2018

Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Research behind the persuasiveness of storytelling is well-publicized. Storytelling is enjoying something of a resurgence, particularly in this era of content marketing. Stories get a revival. The science behind storytelling.

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Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks).

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Sales and Marketing Management

FEBRUARY 12, 2018

Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It As the name suggests, customer-oriented companies win on the basis of connection in terms of both whom they serve and the experience they create. And how do you figure that out?

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Sales and Marketing Management

MARCH 8, 2020

CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. While B2B service companies are the top user of AI for content personalization (62.2%)?—?and Allow for understanding the relational dynamics that two people are likely to experience when they work together.

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10,000 Birds

MARCH 18, 2011

UNLESS that is you get yourself down to the internationally-renowned Tambopata Research Centre in southern Peru where literally hundreds of macaws (and other parrots) congregate around a 50 meter high clay bank. The experience is one of the ornithological highlights in the world. Chestnut-fronted Macaws Ara severa.

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10,000 Birds

SEPTEMBER 7, 2021

There is much to enjoy and appreciate here and I only wish I could have tested out some of these species accounts in pelagic waters before writing about them (sadly, the 10,000 Birds pelagic to Antarctica was canceled this year). The value of Harrison’s artwork lies in his decades of experience. .; Houghton Mifflin, U.S.),

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SalesFuel

OCTOBER 28, 2024

As 2025 approaches, they must use visual content and consider other tips for ranking. In the coming year, Benu Aggarwal reports that marketers and their agencies should pay attention to visual content. Both images and videos count as visual content. Providers that offer the rich experience found in a video will benefit.

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SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

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SalesFuel

MARCH 10, 2025

But they have opinions on how their search experience could be improved. New Ad Placement Strategies If your clients are looking for ways to stand out to customers, set them up to test ad placements in new formats. You could propose an A/B test. This content is defined as lasting 30 minutes or more.

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Branding Game Research Industry 59

SalesFuel

NOVEMBER 14, 2024

These sales-success factors may be education, practice or experience. However, many experts say that successful selling is primarily a skill set that can be developed through training and experience. The research shows there are, indeed, people who are ‘wired for sales’. What Skills Do Standard Sales Jobs Require?

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SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Not surprisingly, researchers report that marketers can boost consumer attention through multiple strategies. For example, researchers say “ad frequency drives attentive reach.” Researchers found a 4.7

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SalesFuel

JANUARY 20, 2025

From better email marketing practices to improved content marketing strategies, the outcomes of an audit make every effort count. Outdated or Misaligned Content Strategies Content should engage the audience, solve their problems, and drive action. Audits also help streamline resources. Why Conduct a Digital Marketing Audit?

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Campaign Branding Collecting Industry 64

SalesFuel

NOVEMBER 24, 2024

When hunting for needles in digital haystacks, cybersecurity experts and researchers rely on Maltego to unearth key links and spot the glue that holds them together. BuiltWith BuiltWith shows what technologies a website uses, like frameworks, plugins, and content management systems.

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SalesFuel

JANUARY 20, 2025

Save Time and Resources: Automating repetitive tasks like ad placement and A/B testing frees up time for marketers to focus on strategy and creativity. Simplify Ad Creation and Management Creating effective ad content often requires significant time and effort. Time-saving doesn't have to mean impersonal.

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