SalesFuel

JULY 1, 2024

Here’s who they are, what they want and how to craft a market research plan to knock their socks off. Optimize Client Results with a Top Market Research Plan What are High-Growth Firms? So, creating a market research plan that wins them over would be a huge victory for your organization. They’ve done their research.

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SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

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SalesFuel

JUNE 14, 2024

Does your client have a video content strategy to help them make the most of digital video’s potential? Fantastic Video Content Strategy Tips to Share with Clients Digital Video in 2024 Digital video has been gaining on linear TV for years now. billion Let’s talk video content strategy for each. billion CTV: $22.7

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SalesFuel

MARCH 4, 2024

And your client should utilize digital marketing content to help drive sales for their own brand. How Clients Can Use Digital Marketing Content to Drive Sales The Best Content for Driving Sales According to 5WPR, the top forms of digital marketing content for driving sales are word-of-mouth and customer reviews and testimonials.

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SalesFuel

MARCH 18, 2024

Sales research is incredibly important but not all sellers take the time to do it. One reason is that they just aren’t doing enough research before engaging with a prospect. But, those who are researching are reaping the rewards. If you aren’t confident in your research skills, know that they can be improved.

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Sales and Marketing Management

FEBRUARY 23, 2020

The latest scientific research places memory at the heart of decision-making. So, if you want to persuade your buyers to act in your favor, you need your content to stick in their minds?—?you Imagine this: You create content at Point A, hoping your audience remembers and acts on it at Point B.

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SalesFuel

JULY 18, 2024

SalesFuel® , a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." Using Video to Boost Social Selling: Discover techniques for utilizing video content to enhance your social selling efforts.

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SalesFuel

OCTOBER 28, 2024

As 2025 approaches, they must use visual content and consider other tips for ranking. In the coming year, Benu Aggarwal reports that marketers and their agencies should pay attention to visual content. Both images and videos count as visual content. Remind your clients that the images they use should relate to their content.

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SalesFuel

SEPTEMBER 20, 2024

But your client needs to make sure their ads are placed near safe and relevant content. However, there is one big roadblock to the effectiveness of your client’s ads: the content that’s around them. Content’s Effect on Surrounding Ads Just like with other types of ads, where you and your client place social media ads is crucial.

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SalesFuel

SEPTEMBER 9, 2024

According to a previous SalesFuel blog , based on data from Adobe Express, you can drive website traffic by: Featuring Photos: Not only do photos offer your client more SEO opportunities, they make websites look more inviting Offering Quality Content: When content answers consumers' questions, it helps improve SEO and drive sales.

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Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Whitepapers. Blog Posts and Articles.

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SalesFuel

JULY 29, 2024

Specifically, they want to leverage generative AI to help them create more marketing content while saving money. A previous SalesFuel blog , based on data from Content Marketing Institute, discusses AI’s content marketing uses. According to Gartner, 73% of marketers are being asked to do more with fewer resources.

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Sales and Marketing Management

FEBRUARY 16, 2018

Every digital platform, be it a website, blog or social media page, needs content. This means that businesses have to embark on digital content writing to create marketing material. Let’s consider some secrets of digital content writing from professional marketers. All these are objectives and goals that may guide your content.

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SalesFuel

MAY 21, 2024

Edelman Research suggests that businesses are wasting some of their investment in this area. One reason for this disconnect may be because 26% “say their organization lacks the skills to produce high-quality content.” This content would expand the organization’s reputation as a thought leader in the industry.

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SalesFuel

OCTOBER 10, 2024

However, spreading out the content over time in cross-sessions or restudying the material in different context aids retention. Research shows massed study, such as cramming for a test, falls far short of spaced study in terms of recall. Walk away for a while then revisit the content. Take learning breaks. Get plenty of sleep.

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SalesFuel

AUGUST 12, 2024

What Types of Social Content to Post Knowing which social platforms your client’s target audience are most active on is only the beginning. 46% of consumers are less likely to buy from brands that post AI-generated content. 46% of consumers are less likely to buy from brands that post AI-generated content.

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SalesFuel

MAY 1, 2024

But 52% of consumers are exhausted by self-promotional social content, according to a report by Hootsuite. Repetitive Content Even the best social media marketing content your client has ever created gets stale with repetition. So, be sure to do your research before making posts.

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SalesFuel

APRIL 16, 2024

The average sales organization publishes continuous content updates to reinforce training. Interestingly, Mindtickle reports, around 80% of new training content sees only a 30% engagement rate. While training content is important, some documents and videos may not be applicable to everyone on your team.

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SalesFuel

JULY 15, 2024

It includes low viewability for ads and a lack of platform-side content moderation. You need to be able to assure your client that their ads will be placed among quality content. The quality of the content surrounding your client’s ads is what determines consumer viewership.

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SalesFuel

SEPTEMBER 26, 2024

Fortunately, research shows the best ways to connect via writing with your audience. That means focusing on a simple message, along with form and content. And 29% will not engage with sales professionals who share misleading research, according to our surveys. The Challenges of Business Writing Not everyone excels at writing.

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SalesFuel

APRIL 17, 2024

When researching vendors, buyers often turn to social media to research and learn more about them. Specifically, nearly a quarter seek out videos on social media as resources, according to SalesFuel research. Pennings cites other research that also supports the use of video. “89% Would you rather post short videos?

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SalesFuel

SEPTEMBER 25, 2024

Summary — use a compelling hook and concise language Visuals — include visual content to capture attention and stand out When working on your profile, avoid too much jargon or formality. When adding them to content like social media posts, blogs and bios, make it natural. This means adding to it through content.

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SalesFuel

AUGUST 5, 2024

They usually include: Social media: 93% of marketers utilize this marketing channel Their own websites and apps: 91% Digital ads: 90% Email marketing: 90% Digital content: 87% With your audience segmentation research, you’ll know exactly which of these (or other) ad platforms to focus on.

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SalesFuel

OCTOBER 31, 2024

As Market Research Director for a leading network-affiliated television station, I tagged along with account executives on sales calls. To win their ad dollars, I would share proprietary, local market research specific to the advertiser’s category of business. But, how would you know? Is this fair?

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SalesFuel

APRIL 2, 2024

of BDR professionals received a quota increase, reports 6sense research. Innovative Ways to Maximize Productivity For BDRs The latest research shows BDR team members are working both outbound and inbound leads. Posting a variety of content on social sites such as social media establishes topical authority and increases visibility.

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SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. B2B BuyerSCAN is the ideal complement SalesFuel’s AudienceSCAN® research for B2C customers. #AI Who benefits from B2B BuyerSCAN ?

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SalesFuel

SEPTEMBER 12, 2024

The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. These numbers confirm the Dentsu research which found that buyers are looking for a good brand. Denstu research shows it also can lead to a shorter sales cycle (27%).

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SalesFuel

JUNE 3, 2024

The channels SMBs are using the most frequently right now include: Social Media: 60% of SMBs use this marketing channel Email: 53% Website (including SEO, blogs, content marketing, etc.): What Content Resonates with Their Target Audience(s)? But what about content types ? You can use AI to help them get started.

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SalesFuel

NOVEMBER 14, 2024

A ‘Sales Gene’ May Amplify Adaptive Learning The question of what it takes to make a good salesperson has been asked of some serious academic researchers. The research shows there are, indeed, people who are ‘wired for sales’. Researchers concluded that good salespeople are both born AND made. Focus on mastery of key concepts.

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SalesFuel

NOVEMBER 7, 2024

Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Remember, turning prospects into customers is the prime purpose of strategic content-bearing videos. Adding television completed the mix and proved the dominance of video.

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SalesFuel

JUNE 17, 2024

Creating content is one of the best ways. Linking other content to your client’s own can boost their authority and credibility. Keep Your Content Fresh Freshness matters, says SEL. Google looks at dates in the byline, URL and on-page content.” The content needs to be high quality and provide fresh insights.

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SalesFuel

SEPTEMBER 4, 2024

Journeys, which are more complex stories, including guides, episodic content, news coverage, and humor,” are also effective. Make Sure the Video is High Quality Consumers love buying the latest smartphones so that they can watch content with even better graphics.

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SalesFuel

SEPTEMBER 4, 2024

Offering case studies, testimonials, data reports, and other supportive content will wow prospects. Sharing the right content will help establish you as a credible option and demonstrate social proof,” SalesFuel adds. You must deliver insights that are backed by data, which requires quality research.

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SalesFuel

JUNE 21, 2024

AI Enhances Humans’ Work Instead of replacing them, AI is helping human marketers save their time and the organization’s money by: Brainstorm new content and ad topics: 51% of marketers use AI for this Research headlines, keywords, etc.: Plus, AI saves your clients money by focusing on paid media content that will actually get results.

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SalesFuel

SEPTEMBER 27, 2024

SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement Make Them Immersive According to an article from The Drum , technology is helping advance audio ads by making them more immersive.

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SalesFuel

AUGUST 7, 2024

Offer original content, such as a whitepaper or proprietary research. Follow Up Promptly Salesforce research shows that after trade shows, 80% of exhibitors don’t ever follow up with leads. Photo by Product School on Unsplash SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Not surprisingly, researchers report that marketers can boost consumer attention through multiple strategies. For example, researchers say “ad frequency drives attentive reach.” Researchers found a 4.7

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