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Sell Slower

Sales and Marketing Management

Author: Paul Cherry I was working with a manufacturer of medical instruments that use lasers to measure blood flow. The products cost upwards of $50,000 and are sold primarily to medical research facilities. Buying a $50,000 piece of specialized medical equipment is a big decision. Sales is like cooking. And so seductive.

Fast Food 117
article thumbnail

Sell Slower

Sales and Marketing Management

Author: Paul Cherry I was working with a manufacturer of medical instruments that use lasers to measure blood flow. The products cost upwards of $50,000 and are sold primarily to medical research facilities. Buying a $50,000 piece of specialized medical equipment is a big decision. Sales is like cooking. And so seductive.