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How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley

Sales and Marketing Management

ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects. The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

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Why Predictive Assessments May Be the Jolt Your Hiring Process Needs

Sales and Marketing Management

A data-driven talent management strategy fueled by predictive assessments, however, can bridge some of those gaps in the hiring process by providing objective data to forecast candidate fit more accurately. Reassess your strategy. Defaulting to those sales stereotypes can cost teams stellar hires. Paint a Picture With Data.

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9 Ways to Get the Most from Sales Video Coaching

Sales and Marketing Management

Sales coaching like this has many documented benefits – from reinforcing training, to culling and promoting best practices, to even positively impacting the bottom line. Reps record a video of themselves completing the activity and submit it through their system for feedback. The Future of Video Coaching.

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What Is Open Source Intelligence (OSINT)?

SalesFuel

While scavenging the internet and other public platforms, Open Source Intelligence (OSINT) users cull information and then analyze it to yield valuable intelligence. While scavenging the internet and other public platforms, Open Source Intelligence (OSINT) users cull information and then analyze it to yield valuable intelligence.

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Another Thumbs Up for Avian Radar?

10,000 Birds

” So says Captain Chesley “Sully” Sullenberger, from the infamous “ Miracle on the Hudson ” flight, about strategies to make air travel safer. Until an effective strategy (or strategies) is adopted by the aviation community, Sullenberger warns, “What happened to us could happen again tomorrow.”

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Digital Marketing Takes Center Stage

Sales and Marketing Management

Ultimately, Harris states in his 2019 comparison, Airbnb’s overall digital marketing strategy is more effective than Vrbo, but he adds that both companies have room for improvement. As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo.

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Secure Your Sales Negotiations with This Strategy

SalesFuel

Use Auction Strategies in Your Sales Negotiations Auctioneers have superpowers. Many of her strategies you should adopt if you want to be a stronger dealmaker. Like culling a herd, they focus on the action and, as Fenet says, always befriend your underbidder. Here are just three: Build rapport and trust.

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