G.I. Joe and your sales incentive
Sales and Marketing Management
MAY 6, 2019
Incentives stimulate the parts of the brain that respond to happy emotions. Neuroscientist Antonio Damasio noted, “emotions may give rise to irrationality in some circumstances, [and] they are indispensable in others.” Effective motivation requires both economics and psychology. Effective incentives are more than awareness.
48 
Let's personalize your content