Self-Directed Buyers Are in Control—How Can Sellers Stand Out?
SalesFuel
JULY 21, 2025
And 75% of them prefer a rep-free sales experience. Shannon suggests offering a free demo or trial experience to let buyers explore your solution on their own. And these buyers are different from others in the past. As Jane Qin Madeiros reports that today, 71% of buyers are now millennials or Gen Zers.
Let's personalize your content