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4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. Recent research shows this can actually backfire when it comes to keeping and growing existing business.

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Insanely Easy Tips for Incorporating Branding into Video Content

SalesFuel

Researchers measured a 50% engagement rate with this type of content. Often this step means booking a demo. 50% of surveyed marketers are already relying on webinars as product demo tools, for example. Remind them that a webinar serving as a product demo tends to have fewer signups but a higher percentage of attendees.