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According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Virtual Demos and PoCs. Today, the stakes are higher than ever for them to make a good impression. . Leverage Data.
It will be able to provide insight about what techniques work in a meeting or demo and tailor pitches for every opportunity. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. Some of these capabilities are already available and others are under development.
For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. Recent research shows this can actually backfire when it comes to keeping and growing existing business.
It’s based on the idea that you let the prospect test out, or “take home,” your solution. Consider offering a demo, which allows them to see how the solution works and walks them through using it. Take a look at these best practices for using demos to win over prospects. Then they will fall in love and want to buy.
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