Remove Download Remove Experience Remove Humane
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The Content Marketing Resources B2B Buyers Want Now

SalesFuel

After downloading information, prospects will not view it right away. In fact, in the past year, the gap between downloading and consuming information averaged over 30 hours. When it’s convenient for them, they will check out the downloaded content. B2B decision-makers are human. That’s more than one day.

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4 Reasons Why the PDF Is Bad for Business

Sales and Marketing Management

B2B and B2C businesses often use PDFs to display menus on a site or to provide downloadable content to leads. However, with poor user experience (UX), version control and data-storage capabilities, PDFs are bad for businesses. The problem with this approach is that it provides too much room for human error. Terrible UX.

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Birding Without Borders: A Review

10,000 Birds

He digitized and downloaded all of them, he says, in preparation for his 2015 Big Year — a whirlwind trip around the world in an effort to see 5,000 bird species in one year, something never before done. The result is his delightful new book, “ Birding Without Borders: An Obsession, a Quest, and the Biggest Year in the World.”.

Sri Lanka 132
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The Shifting Sands of Selling Tech

Sales and Marketing Management

While the topic is always important (our event on “patch management” was an unexpected winner last spring), a vibrant speaker with viral influence can boost registrations and post-event downloads. This generated an uptick in prospects that downloaded our content and became leads for our BDR team to contact later. Virtual Events.

2020 71
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Trust and the Rise of the Transparent Seller

Sales and Marketing Management

Beginning with Amazon’s launch in 1995, the idea of providing consumers everything they need to predict what their experience will be using a purchased product birthed the concept of product reviews. As human beings, we’re wired to resist being “sold to”. Reviews and feedback are no longer confined to just to B2C purchases.

2020 71
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What It’s Like to Be a Bird: A Review of the New Sibley Book

10,000 Birds

The longer Introduction lists and briefly summarizes topics covered in the Portfolio (evolution feathers, coloration, variation, senses, movement, physiology, migration, food and foraging, survival, social behavior, birds and humans, threats). Is a free digital download possible?) More narrative, more dense, maybe a little less fun.

2020 263
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The quest for more purposeful meetings

Sales and Marketing Management

SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results? What we’re offering is another perspective and lens to look at what we’re doing and really focus on the human aspect of how people connect so they have a deeper meaning. We follow threat.

Agenda 76