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With an understanding of a few key psychological concepts behind learning, leaders have a chance to redevelop the sales training process in a way that meets every seller where they are and helps them get to where they need to be. The post The Psychology of Personalized Learning appeared first on Sales & Marketing Management.
There are certain discovery mistakes that, while common, can be avoided. Sellers just need to be aware of them to avoid hurting their sales. Knowing how to navigate the discovery process helps build credibility and trust. This boosts the chance of moving things forward. Sales professional Jeb Blount believes that discovery is the most important part of the sales process.
You know, in my posts, I do the weave. You know what the weave is? I’ll talk about like two different things, like, Donald Trump and kingfishers, and they come back brilliantly together, and it’s like, friends of mine that are, like, waste managers, they say, “It’s the most brilliant thing I’ve ever seen.
Emotions are a key driver in purchase decision making. Think about it, some consumer buying trends have little to do with following the crowd. We’ve been conditioned to eat or work out when we’re stressed. And we tend to buy things when we’re sad or want to celebrate, etc. To create truly successful ads, your client needs to tap into consumer emotions.
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