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In my younger days I was very keen on what is generally known as Big Day Birding, or trying to see as many species of birds as possible in one day. In 1983 I co-wrote a book about a one-day, 24-hour competitive birdwatch that I took part in. Called The Big Bird Race , it tells the story of how my team, representing Country Life magazine , recorded 155 species in 24 hours in East Anglia (Suffolk and Norfolk).
Rural and city dwellers don’t have much in common, so why is your client targeting them with the same ads? One thing they do have in common is their use of social media. But you need to practice social media targeting to get the most out of your client’s advertising efforts. How to Use Social Media Targeting to Connect with Rural Residents Rural Residents Want More from Social Ads According to a report by YouGov , 50% of rural consumers feel misrepresented by mainstream media.
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