Fri.Feb 07, 2025

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Todd, Weber elected to AVMA Board

AVMA News

Drs. Libby Coleman Todd and James M. Weber Jr. will be joining the AVMA Board of Directors this July as the District 3 and District 5 directors, respectively.

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A Closer Look at Sales Enablement

Sales and Marketing Management

Sales enablement specialist is one of the fastest-growing job titles on LinkedIn. But what is sales enablement, exactly? And are companies maximizing their investment in sales enablement tools? Denis Olcay, vice president of marketing at Allego, explains why its a critical component of a go-to-market strategy, and why its much more than whats in your tech stack.

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Google Ads Advice Leads to Better Paid Search Management

SalesFuel

If youve been managing search marketing for your accounts, you may be checking out the recommendations from Google Ads. Google advice alerts you to new features and suggests ways to optimize results for your accounts. Does that advice lead to better paid search management? Brad Geddes, writing for SearchEngineLand.com , believes some of this advice can help your accounts.