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Made it with 30 days to spare: on 1 December I notched up my 200th species of the year in the UK, a handsome c**k Black Redstart (above). For those readers who live in more bird-rich places, 200 may not sound like a lot, but here in Britain it’s a nice round figure that gives a serious challenge to the birding year.
As you prepare for a new year, it may be time to update your strategy. Im talking about helping your clients reach audiences that plan to make changes next year. Theyll be spending money, and with the right target audience profile, your clients can advertise effectively. The New Years Resolution Effect Did you know that almost half of young adults, ages 18 to 29, make a New Years Resolution.
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