Mon.Aug 12, 2024

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Long-tailed Tit on Hokkaido

10,000 Birds

An Economist article published in February 2024 describes the rise of cuteness (“Small, but mighty: how cuteness has taken over the world“). It specifically mentions Japan: “Cute things are everywhere, not just online. In Japan—where appreciation for all things kawaii is especially keen—roadblocks come in the form of dolphins, ducks or frogs.

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New Consumer Behavior Requires Updated Social Media Tactics

SalesFuel

Consumers are once again changing how they use social media and you know what that means. Your client has to change their social media tactics to keep up with how consumers want to be interacted with. Here’s what you need to know. New Consumer Behavior Requires Updated Social Media Tactics Top Social Media Channels Facebook has been the top social media platform for a while, but it has officially been unseated.

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Interactive Advertising Is Revolutionizing B2B Engagement

Sales and Marketing Management

Through user participation and providing a personalized experience for the customer, interactive advertising is introducing a shift in B2B marketing postulates. The post Interactive Advertising Is Revolutionizing B2B Engagement appeared first on Sales & Marketing Management.

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How To Close A Deal That Has Stalled

SalesFuel

What do you do when your sales process has hit a wall? Your efforts to close a deal that has stalled are important. Thoughtful actions can move the deal forward and over any roadblocks. Inevitably, sellers will face this situation in their careers, writes HubSpot’s Ben Kassif. It’s vital they know the best way to handle it. “Some deals hit walls — that‘s just an unfortunate fact of sales life,” he explains.

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