SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? CMOs are giving a thumbs-up to the U.S. ad market. The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 billion. As media sellers and agencies set their goals for the coming year, they need to know which verticals and media formats are on a growth path.

Industry 59

Industry Washington Groups Research 59

10,000 Birds

JANUARY 3, 2025

Serious birders may have an obsessive interest in birds, but as we all know one thing they don’t like are birds which, they believe, aren’t properly wild. Here in the UK it’s taken a long time for the purists to get used to Red Kites, which are now common and widespread throughout much of the country. They are nearly all descended from birds that were released initially over 30 years ago.

Birds 188

Birds Geese Feral 188

SalesFuel

JANUARY 3, 2025

Behind every online sharing, there's a story waiting to be told a tweet, a post, a comment, each one brimming with unseen worth. People's preferences, passions, and pain points are hiding in plain sight, waiting to be uncovered from a rich dataset. Businesses need to be able to rewrite the script, adapt on the fly, and harness creativity to realize their vision in order to secure a spot at the top.

Branding 52

Branding Collecting Industry Campaign 52

10,000 Birds

JANUARY 3, 2025

Ask any British birdwatcher to name their least favourite birds and the chances are high that the Common Pheasant, Phasianus colchicus, will top the list. Here in Britain we never use the affix Ring-necked, as many of our Pheasants don’t have rings on their necks, but I am talking about the same bird that is known as the Ring-necked Pheasant in America.

Species 188

Species America Birds 188

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