Wed.Oct 16, 2024

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Birding with my fellow blogger

10,000 Birds

It started with an email regarding another birder’s blog. Then, the blogger in Panama mentioned that he was going to be in Toronto in early October. The blogger in Toronto asked if he would like to spend a day birding together. That is how Fitzroy and Leslie became possibly the first writers in recent times from 10000 Birds to meet up.

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Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies

Sales and Marketing Management

Sustainability must be a core strategy, not just for its ethical priorities, but also because there are various business imperatives. The good news is that there are core strategies you can employ to keep sustainability at the heart of your organization in a way that has positive outcomes for your business, for stakeholders, and the planet. The post Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies appeared first on Sales & Marketing Management.

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AdMall’s Digital Audit Helps Close 12-Month Home Health Care Advertising Campaign

SalesFuel

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The company] specializes in all matters of physical mobility for seniors,” said Jones.

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Follow This Sales Discovery Meeting Plan

SalesFuel

The sales discovery meeting continues to be an important part of the process. How sellers handle this step has an impact on how the sale progresses–or doesn’t. “A sales discovery meeting can be the gateway to a long…happy relationship with a new customer,” Steli Efti writes. “But only if you do it right.” Even the most veteran sellers should revisit how they conduct these meetings.

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