AVMA News
JUNE 24, 2024
Veterinary hospitals have raised prices to keep up with rising labor costs and inflation. But Terrence O’Neil, a partner at the accounting firm Katz, Sapper & Miller (KSM), says the disposable income people have to spend on veterinary care is not there. So what do hospitals need to do? Get more efficient.
Sales and Marketing Management
JUNE 24, 2024
Co-sponsoring an incentive program with a channel partner not only distributes the financial load but also enhances the program’s impact. The post Stretch Your Incentive Budget with Channel Partner Co-Sponsorship appeared first on Sales & Marketing Management.
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AVMA News
JUNE 24, 2024
Two AVMA awards will be presented today at a reception following the AVMA Global Health Summit at AVMA Convention 2024 in Austin, Texas: the AVMA Global Veterinary Service Award and AVMA Public Service Award.
Sales and Marketing Management
JUNE 24, 2024
Discover how adapting Gary Chapman's "The 5 Love Languages" to the workplace can enhance employee engagement and productivity. In this podcast series, psychologist Paul White discusses the impact of "The 5 Languages of Appreciation in the Workplace" on creating authentic appreciation and better work environments. Tune in to learn why appreciation matters and how it keeps employees motivated and loyal.
AVMA News
JUNE 24, 2024
Dr. Robert Knapp was elected 2024-25 AVMA Board of Directors (BOD) chair during the Board’s June 23 meeting in Austin, Texas. Dr. Sandy Willis was elected 2024-25 Board vice chair.
Sales and Marketing Management
JUNE 24, 2024
In North America, incentive travel campaigns are still predominantly used for "hard power" benefits such as increased sales. Globally, however, incentive travel is increasingly being used for softer performance improvement goals. The post A Closer Look at Who’s Using Incentive Travel appeared first on Sales & Marketing Management.
Animal Rights Zone brings together the best content for animal advocates and activists from the widest variety of industry thought leaders.
Sales and Marketing Management
JUNE 24, 2024
Incentive travel consistently ranks as the most memorable and appreciated non-cash reward by recipients. But it's vital to understand incentive travel trends to drive the highest ROI. The post Incentive Travel: What to Know Before It’s a Go appeared first on Sales & Marketing Management.
AVMA News
JUNE 24, 2024
Avenues for veterinarians to promote One Health—be it as a career or lifestyle—will be discussed during the Global Health Summit on June 24 at the AVMA Convention 2024 in Austin, Texas.
Sales and Marketing Management
JUNE 24, 2024
Gift cards make ideal recognition and incentive rewards because they are easy to administer and they provide recipients choice. Stay on top of incentive gift card trends to get the most bang for your buck. The post Gift Cards Capture Hefty Incentive and Recognition Spend appeared first on Sales & Marketing Management.
AVMA News
JUNE 24, 2024
Earvin “Magic” Johnson, one of the best NBA players of all time, delivered the AVMA Keynote on Saturday at AVMA Convention 2024 in Austin, Texas. He told the audience, “If you don’t dream it, you can’t become it.
Sales and Marketing Management
JUNE 24, 2024
Tangible gifts are a means to reward employees, channel partners and other business associates outside of pay for performance. Here's a look at best practices and current trends in using incentive merchandise. The post Corporate Gifting: The Action that Generates a Positive Reaction appeared first on Sales & Marketing Management.
AVMA News
JUNE 24, 2024
If veterinary teams can effectively recruit and retain neurodivergent employees and highlight their strengths, then the whole workplace will benefit, according to two presenters who discussed neurodiversity in the veterinary profession at AVMA Convention 2024.
Sales and Marketing Management
JUNE 24, 2024
The COVID pandemic sparked an appreciation of workplace appreciation. Paul White, co-author of "The 5 Languages of Appreciation in the Workplace," says when workplace appreciation is tailored to the individual recipient's preferences, the ROI cannot be questioned. The post The 5 Languages of Appreciation in the Workplace appeared first on Sales & Marketing Management.
AVMA News
JUNE 24, 2024
Attendees at Saturday’s Live Life, Love All event at Bull & Bown on Sixth Street were able to control the music delivered straight to their headsets from live DJs during a silent disco. They also had the chance to try duckpin bowling, private karaoke rooms, arcade games, and mechanical bull riding.
Sales and Marketing Management
JUNE 24, 2024
People love to conduct business in person. A trade show is the perfect place to reach all the customers you've been aiming for in a fraction of the cost and time. The post Why Your Business Should Invest in a Trade Show Exhibit appeared first on Sales & Marketing Management.
AVMA News
JUNE 24, 2024
The good news is Dr. Google’s days appear to be numbered. The bad news is Dr. Google is being replaced by the superior ChatGPT, an artificial intelligence (AI) language model trained on vast amounts of data and designed to give human-like text responses to user questions.
SalesFuel
JUNE 24, 2024
Successful selling involves customizing your approach to fit a specific buyer’s preferences and needs. Buyer personas help sellers understand specific types of prospects and how to connect with them. It’s a best practice to understand which buyer personas fit your offerings. Then, once you’ve crafted each “ideal” persona, you will have a clearer understanding of which prospects to target.
AVMA News
JUNE 24, 2024
The AVMA House of Delegates on Thursday heard from colleagues representing agencies and organizations responding to a multistate outbreak of highly pathogenic avian influenza (HPAI), specifically avian influenza virus type A (H5N1). Speakers covered the current state of affairs and the challenges veterinarians in the poultry and dairy industries are facing, as well the efforts being taken to protect public and animal health.
SalesFuel
JUNE 24, 2024
Chances are, your client’s marketing tactics aren’t aligned with their KPIs. But to craft the best campaign possible for your client, it’s critical they match. Here’s what your client needs to change to see better ROI. Does Your Client’s Best Online Campaign Deliver Fantastic ROI? Performance Marketing vs. Brand Marketing According to a study by Nielsen, 70% of marketers are prioritizing performance marketing over brand marketing.
Sales and Marketing Management
JUNE 24, 2024
The complexity and comprehensiveness required to produce proper ROI prevents these from being DIY projects. The post Effective Incentive Plans Don’t Happen by Accident appeared first on Sales & Marketing Management.
10,000 Birds
JUNE 24, 2024
Tan Phu Forest is about 2 hours North of Ho Chi Minh City, and the location of a few bird blinds set up by a Vietnamese who used to be a park ranger at Cat Tien National Park and probably learned about the economic potential of attracting foreign birders. I guess that it is easier to set up blinds here than in the national park – and many of the star birds are quite similar.
Sales and Marketing Management
JUNE 24, 2024
A look at the latest incentive travel trends from the Incentive Research Foundation's Attendee Preferences for Incentive Travel survey. The post Be Mindful of These Incentive Travel Trends appeared first on Sales & Marketing Management.
Speaker: Steve Romanco
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Sales and Marketing Management
JUNE 24, 2024
Travel is meaningful to all ages, so it's an effective means of recognizing stellar workplace performance. Marriott GiftCards provide choice and flexibility. The post Motivating Today’s Multigenerational Workforce appeared first on Sales & Marketing Management.
Sales and Marketing Management
JUNE 24, 2024
We asked our B2B audience for insights on increasing employee engagement, improving performance and celebrating success outside of cash payouts. Here’s what we heard back. The post Say More! appeared first on Sales & Marketing Management.
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