AVMA News
MARCH 18, 2024
The latest consensus statement on leptospirosis in dogs from the American College of Veterinary Internal Medicine features the latest understanding about the zoonotic disease to help veterinarians care for their canine patients.
SalesFuel
MARCH 18, 2024
Are your small to medium-sized business (SMB) clients worried about reaching their sales goals this year? It may be time to reexamine their content marketing approach. Here are some breakthrough content marketing programs to go over with them. How Breakthrough Content Marketing Programs Drive Higher SMB Profits Repurposing These content marketing approaches for your SMB client aren’t going to require a lot of extra work.
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AVMA News
MARCH 18, 2024
The American Veterinary Medical Foundation continues to accept applications for several scholarships meant to attract new veterinarians to Arizona.
Sales and Marketing Management
MARCH 18, 2024
With this three-step enablement plan, sales enablement leaders have the formula to customize content geared toward today’s digital landscape, build a proactive, nimble enablement function, and measure and clearly convey enablement’s impact to the commercial team. The post How to Create a Sales Enablement Plan for Outsized Commercial Impact appeared first on Sales & Marketing Management.
SalesFuel
MARCH 18, 2024
Sales research is incredibly important but not all sellers take the time to do it. According to SalesFuel’s Voice of the Sales Rep study, when doing pre-call research, only: 30% of sellers research the tendencies of their ideal customers 35% review a prospect’s website 36% stay up-to-date on the prospect’s industry 25% look at the prospect’s social media Reps Don’t Do Enough Sales Research 42% of sellers don’t feel prepared enough prior to sales calls.
10,000 Birds
MARCH 18, 2024
When Jonathan Slaght did his research on Blakiston’s Fish Owl in Russia’s Far East – which he describes in his excellent book “Owls of the Eastern Ice” – he had to cope not only with extreme cold but also with rather bad music: “Katkov filled our commutes with loud music. He was particularly fond of a mix tape of Russian songs dominated by wolf-related themes, which we listened to exclusively for the first week.
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