10,000 Birds

SEPTEMBER 18, 2024

This is peak time for the migration of Western Marsh Harriers (Circus aeruginosus) across the Strait of Gibraltar. These birds are heading south-west, many of them crossing the Sahara Desert to wintering grounds in West Africa. Others will spend the winter months north of the desert, in Morocco and in the Iberian Peninsula, where they join the local residents.

Morocco 275

Morocco Africa Birds 275

SalesFuel

SEPTEMBER 18, 2024

Challenge: Reaching out to new clientele with a digitally focused brewery ad campaign Renee McDonald, an account executive for OnMedia , has only been on the job for around three years, but in that time has won multiple Sell Smarter! Awards. For her latest submission, McDonald knew that AdMall’s AudienceSCAN data could help her score a renewal from a client with a digitally focused brewery ad campaign.

Campaign 105

Campaign McDonalds Industry Research 105

10,000 Birds

SEPTEMBER 18, 2024

Next to spring, my other eagerly anticipated season is the fall, highlighted by raptor migration. September 1 is when raptor lovers congregate around Toronto’s viewing hotspots. We check the weather forecasts for north-element winds, which bring the birds down to us from the boreal forests of Ontario and Quebec. Northwest winds are the best, which is when most of us raptor lovers head out.

Birds 193

Birds 193

SalesFuel

SEPTEMBER 18, 2024

Expressing empathy in email communications can do wonders for your relationships. It can also encourage the recipient to respond and act. Approximately 30% of buyers say email is their most preferred way of communicating with sellers. But reps report issues with email open rates and getting responses. Adding more empathy to emails may help bridge this gap.

Research 52

Research 52

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