Does Your B2B Closing Technique Include This Strategy?
SalesFuel
JUNE 27, 2024
I’ve recently learned of a B2B closing technique that combines several familiar tactics. It’s not so much the methods involved but the mindset it triggers that makes it compelling. Let me lay it out for you. Forbes contributor, Roger Dooley has a knack for ferreting out better business procedures through behavioral science. In this article he features Matt Dixon, author of The Challenger Sale and The J.O.L.T.
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