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Mary Stegmueller is a 7-year-old in Colorado who was diagnosed three years ago with a rare form of cancer that targets the brain stem. To recognize her bravery, National Veterinary Associates, Colorado State University, and the AVMA created a special day with many magical moments for the young animal lover.
Several years ago, I was exposed to the lyrical, poetic prose of a Grand Trunk advertisement. This hammock dealer deftly used imagery to sell the feeling of adventure and exploration without ever blatantly coming out to say it. Although they were not successful in selling me a hammock (at least, not yet), one particular phrase has stuck with me. This phrase evokes a goal and describes the “true traveler,” a person I strive to one day be.
Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want. The post 5 Best Practices for Engaging Current Clients & Recruiting New Ones appeared first on Sales & Marketing Management.
There are just under a half-million law firms in the U.S. employing just over one million people. In 2023, industry revenue climbed about 3% to reach $381 billion. And today, each firm owes their fortunes to the landmark case of Bates v. State Bar of Arizona in 1977. The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising.
Steven M. Wise, J.D., former president of the Animal Legal Defense Fund and founder of the Nonhuman Rights Project (NhRP), died on February 15, 2024, at the age of 73. Wise was a trailblazer in the fight for legal rights for animals. In his book Rattling the Cage , Wise persuasively argued that justice entitles chimpanzees and bonobos to legal personhood and to the fundamental legal rights of bodily integrity and bodily liberty.
More than 140 veterinary professionals and veterinary students were on Capitol Hill as part of the AVMA’s annual legislative fly-in this February, pressing lawmakers to pass legislation concerning healthy dog importation and rural veterinary shortages.
African swine fever (ASF) has not entered the U.S. thanks to continuing efforts to prevent this deadly swine disease from reaching the country’s borders. However, ASF continues to affect swine herds globally, entering five new European countries in 2023. Countries have been forced to slaughter herds, ban imports on pig products, and implement greater biosecurity measures on farms.
African swine fever (ASF) has not entered the U.S. thanks to continuing efforts to prevent this deadly swine disease from reaching the country’s borders. However, ASF continues to affect swine herds globally, entering five new European countries in 2023. Countries have been forced to slaughter herds, ban imports on pig products, and implement greater biosecurity measures on farms.
AVMA News spoke with three Black veterinarians about the power of inclusion and what they’re doing to create a more diverse profession and celebrate Black History Month.
The outbreak of atypical canine infectious respiratory infectious disease complex (aCIRDC) that grabbed the nation’s attention late last year appears to be receding. Experts say a periodic spike in CIRDC cases in various regions is to be expected; however, the most recent wave differed from previous versions with many of these cases having other underlying health issues.
“Critter Fixers: Country Vets” has been nominated for a NAACP Image Award in the category of “Outstanding Reality Program, Reality Competition or Game Show (Series)” and voting by the public is open until February 24.
Veterinary hospitals are paying their hospital administrators and certified veterinary practice managers more than they did two years ago, according to results from the Veterinary Hospital Managers Association’s 2023 compensation and benefits survey.
The Ana G. Méndez University-Gurabo (UAGM-Gurabo) School of Veterinary Medicine received a letter of reasonable assurance from the AVMA Council on Education after it met on December 15, 2023.
Past issues of both JAVMA and AJVR are being digitized, and readers can currently view all the issues from the 1990s. The effort comes thanks to a task force that has combined expertise from AVMA staff members and librarians from Cornell University, Texas Tech University, the University of California, Davis, and the University of Pennsylvania.
A recent survey from Brakke Consulting looked at consumer preferences and behaviors in pet medicine purchasing, customer satisfaction with different channels and service expectations, and the competitive landscape among the five major online pet medicine retailers.
In February, Cornell University announced a $35 million gift to endow and name the Cornell K. Lisa Yang Center for Wildlife Health at the university’s College of Veterinary Medicine. The gift to endow and name the Cornell K. Lisa Yang Center for Wildlife Health is meant to expand the center’s efforts to “advance science into policy and action.
Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.
A national shortage of an important cattle reproduction drug has prompted the Food and Drug Administration to allow a similar but unapproved product to be imported and used on a temporary basis.
Drs. Carol G. Ryan and Michael P. Lent were declared elected to the AVMA Board of Directors (BOD) in February after running unopposed for two open seats. Drs. Ryan and Lent begin their terms on the Board this June during AVMA Convention 2024 in Austin, Texas, and will serve until 2030.
Legislators are seeking to remove marijuana from the Controlled Substances Act (CSA) after the U.S. Department of Health and Human Services (HHS) recommended that it be controlled in the Schedule III rather than the current Schedule I, the most restrictive CSA category.
The World Small Animal Veterinary Association (WSAVA) held its 48th Congress from September 27-29, 2023, in Lisbon, Portugal. The WSAVA presented awards and seated new officials.
The American College of Veterinary Behaviorists (ACVB) welcomed five new diplomates following the board certification examination it held virtually from October 7-8, 2023.
Summary: The American College of Veterinary Radiology welcomed new diplomates following the board certification examinations held from February 28-March 1, 2023, and August 29-30, 2023, in Las Vegas, and virtually from August 30-September 1, 2023.
The Food and Drug Administration issued a warning letter to ReConserve on January 3 following an investigation prompted by a complaint from a state regulatory partner about ingredient storage conditions.
Leaders with the Food and Drug Administration’s Center for Veterinary Medicine recently outlined the agency’s plan to support the development of safe and effective new products, spur innovation, and adopt smart improvements to regulatory pathways for new animal and veterinary products to reach the marketplace.
Josh Vaisman, founder of Flourish Veterinary Consulting, and Andi Davison, a licensed veterinarian technician, gave the presentation “If You Ain’t Coaching, You Ain't Leading” on January 6 at the AVMA Veterinary Leadership Conference in Chicago. The presentation reviewed how essential human connection is to effective leadership and the science of high-quality coaching practices.
Veterinary professionals attuned to their emotions are better equipped to handle stressful situations and relate to clients and colleagues. Two sessions at the AVMA Veterinary Leadership Conference focused on the benefits of emotional intelligence.
Culinary adventures abound in Austin, Texas. Convention attendees won’t want to miss a meal at these 10 restaurants while in town for AVMA Convention 2024, taking place June 21-25 at the Austin Convention Center.
Earlier this year, the AVMA Board of Directors voted on changes to policies on public health matters, including tuberculosis, brucellosis, and transmissible spongiform encephalopathies. The updates were made as a result of the five-year review cycle of AVMA policies.
Dr. Ed Le Tourneau grew up watching cowboys drive cattle. He rode his first bull at 15 and was hooked. Throughout the rest of his life, the California native balanced bull riding and veterinary medicine, from veterinary school to his senior years.
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