AVMA News
FEBRUARY 27, 2024
In February, Cornell University announced a $35 million gift to endow and name the Cornell K. Lisa Yang Center for Wildlife Health at the university’s College of Veterinary Medicine. The gift to endow and name the Cornell K. Lisa Yang Center for Wildlife Health is meant to expand the center’s efforts to “advance science into policy and action.
10,000 Birds
FEBRUARY 25, 2024
Several years ago, I was exposed to the lyrical, poetic prose of a Grand Trunk advertisement. This hammock dealer deftly used imagery to sell the feeling of adventure and exploration without ever blatantly coming out to say it. Although they were not successful in selling me a hammock (at least, not yet), one particular phrase has stuck with me. This phrase evokes a goal and describes the “true traveler,” a person I strive to one day be.
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Sales and Marketing Management
FEBRUARY 28, 2024
Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want. The post 5 Best Practices for Engaging Current Clients & Recruiting New Ones appeared first on Sales & Marketing Management.
SalesFuel
FEBRUARY 29, 2024
There are just under a half-million law firms in the U.S. employing just over one million people. In 2023, industry revenue climbed about 3% to reach $381 billion. And today, each firm owes their fortunes to the landmark case of Bates v. State Bar of Arizona in 1977. The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising.
AVMA News
MARCH 1, 2024
The AVMA and American Association of Equine Practitioners (AAEP) have jointly created the Effective Equine Care Guide, a free resource that veterinary teams in equine practice can use to develop healthy communication and positive partnerships between staff members and horse owners.
10,000 Birds
FEBRUARY 29, 2024
I truly do hope I am not tiring 10,000 Birds’ readers too much with my obsession with Michoacán’s ongoing drought, the disappearance of Lake Cuitzeo (Mexico’s 2nd largest lake, in normal years), and our own micro-endemic Black-polled Yellowthroat. But obsessed I am. And, as I have mentioned before , under-birded countries like Mexico provide lots of opportunities for amateur birders like me to make real contributions to science.
Animal Rights Zone brings together the best content for animal advocates and activists from the widest variety of industry thought leaders.
SalesFuel
FEBRUARY 28, 2024
Costs are on the rise for many goods and services, and sellers, too, are asking for price increases from clients. “It may have been years since you’ve raised prices, but it’s time to take a hard look at the numbers,” writes Patty Gaddis for Integrity Solutions. “When costs eat into revenues and there’s no long-term expectation of things reverting back, it’s time to have that discussion about raising prices with customers.
AVMA News
FEBRUARY 26, 2024
Veterinary hospitals are paying their hospital administrators and certified veterinary practice managers more than they did two years ago, according to results from the Veterinary Hospital Managers Association’s 2023 compensation and benefits survey.
10,000 Birds
FEBRUARY 24, 2024
After my previous post on my sighting of a Wallcreeper near Bonn, I guess I shouldn’t write a second post on the same bird. However, I visited the same site again to see the bird, and was surprised with two unexpected sightings. The Wallcreeper itself showed quite well again – tho not as well as last time – on the cliff face above the vineyards on the Drachenfels.
Sales and Marketing Management
FEBRUARY 26, 2024
Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business. The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management.
SalesFuel
FEBRUARY 28, 2024
Andrei Lintz, an account executive of six years for Bonneville Seattle , has been using AdMall since the company subscribed to it a couple years ago, and since then, has used it’s vast array of research tools to assist him with closing sales. In this case, he found success with a local roofing company. “[For this campaign,] I’ve been working with the owner and their director of operations,” said Lintz.
AVMA News
FEBRUARY 27, 2024
A recent survey from Brakke Consulting looked at consumer preferences and behaviors in pet medicine purchasing, customer satisfaction with different channels and service expectations, and the competitive landscape among the five major online pet medicine retailers.
10,000 Birds
FEBRUARY 26, 2024
Among Chinese birders, Tengchong – and particularly the monastery at the bottom of Laifengshan – is known as one of the best places to see the Slender-billed Oriole. I do not quite get the buzz about the Slender-billed Oriole as it looks quite similar to the Black-naped Oriole and apparently is even regarded as conspecific by some authorities.
Sales and Marketing Management
FEBRUARY 26, 2024
Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business. The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management.
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SalesFuel
MARCH 1, 2024
It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. How to Drive Loyalty with Email Campaign Marketing Email and Consumer Loyalty Drive Sales Before we dive into the how, let’s talk about why loyalty-driven email campaign marketing is worth it.
AVMA News
FEBRUARY 28, 2024
Legislators are seeking to remove marijuana from the Controlled Substances Act (CSA) after the U.S. Department of Health and Human Services (HHS) recommended that it be controlled in the Schedule III rather than the current Schedule I, the most restrictive CSA category.
10,000 Birds
MARCH 1, 2024
Most serious bird photographers dislike taking pictures of birds wearing rings (or what on the other side of the Atlantic you call bands). I can sympathise, as a shiny new ring, clamped to a bird’s leg, rarely enhances its portrait. Frustratingly, standard aluminium bird rings are almost always impossible to read unless the bird is in the hand, as even the best of photographs rarely allow the ring’s number to be read.
AVMA News
FEBRUARY 29, 2024
The Missouri VMA (MVMA) held its 132nd annual convention from January 25-28, 2024, in Columbia. The MVMA presented awards and seated new officials.
AVMA News
FEBRUARY 29, 2024
Veterinarian obituaries in the “In Memory” section of the Journal of the AVMA, February 29, 2024
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