Sat.Feb 24, 2024 - Fri.Mar 01, 2024

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AVMA, AAEP release veterinary team, client relationship resource for equine practitioners

AVMA News

The AVMA and American Association of Equine Practitioners (AAEP) have jointly created the Effective Equine Care Guide, a free resource that veterinary teams in equine practice can use to develop healthy communication and positive partnerships between staff members and horse owners.

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Stamps in a Weathered Passport

10,000 Birds

Several years ago, I was exposed to the lyrical, poetic prose of a Grand Trunk advertisement. This hammock dealer deftly used imagery to sell the feeling of adventure and exploration without ever blatantly coming out to say it. Although they were not successful in selling me a hammock (at least, not yet), one particular phrase has stuck with me. This phrase evokes a goal and describes the “true traveler,” a person I strive to one day be.

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5 Best Practices for Engaging Current Clients & Recruiting New Ones

Sales and Marketing Management

Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want. The post 5 Best Practices for Engaging Current Clients & Recruiting New Ones appeared first on Sales & Marketing Management.

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How to be a Credible Law Firm

SalesFuel

There are just under a half-million law firms in the U.S. employing just over one million people. In 2023, industry revenue climbed about 3% to reach $381 billion. And today, each firm owes their fortunes to the landmark case of Bates v. State Bar of Arizona in 1977. The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising.

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approved reg

Speaker: dsfn

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Survey results show overall salary increases for veterinary staff members

AVMA News

Veterinary hospitals are paying their hospital administrators and certified veterinary practice managers more than they did two years ago, according to results from the Veterinary Hospital Managers Association’s 2023 compensation and benefits survey.

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All Is Not Lost, Part II

10,000 Birds

I truly do hope I am not tiring 10,000 Birds’ readers too much with my obsession with Michoacán’s ongoing drought, the disappearance of Lake Cuitzeo (Mexico’s 2nd largest lake, in normal years), and our own micro-endemic Black-polled Yellowthroat. But obsessed I am. And, as I have mentioned before , under-birded countries like Mexico provide lots of opportunities for amateur birders like me to make real contributions to science.

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How Sellers Can Successfully Justify Price Increases

SalesFuel

Costs are on the rise for many goods and services, and sellers, too, are asking for price increases from clients. “It may have been years since you’ve raised prices, but it’s time to take a hard look at the numbers,” writes Patty Gaddis for Integrity Solutions. “When costs eat into revenues and there’s no long-term expectation of things reverting back, it’s time to have that discussion about raising prices with customers.

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Cornell wildlife health center receives $35M endowment

AVMA News

In February, Cornell University announced a $35 million gift to endow and name the Cornell K. Lisa Yang Center for Wildlife Health at the university’s College of Veterinary Medicine. The gift to endow and name the Cornell K. Lisa Yang Center for Wildlife Health is meant to expand the center’s efforts to “advance science into policy and action.

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More Rewarding Rock Outcrops near Bonn

10,000 Birds

After my previous post on my sighting of a Wallcreeper near Bonn, I guess I shouldn’t write a second post on the same bird. However, I visited the same site again to see the bird, and was surprised with two unexpected sightings. The Wallcreeper itself showed quite well again – tho not as well as last time – on the cliff face above the vineyards on the Drachenfels.

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Maximizing Profits with Five Indispensable Customer Experience Practices

Sales and Marketing Management

Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business. The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management.

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PDF 9.21.23

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AE Closes $240,000 Roofing Campaign Thanks to AdMall's Digital Audit

SalesFuel

Andrei Lintz, an account executive of six years for Bonneville Seattle , has been using AdMall since the company subscribed to it a couple years ago, and since then, has used it’s vast array of research tools to assist him with closing sales. In this case, he found success with a local roofing company. “[For this campaign,] I’ve been working with the owner and their director of operations,” said Lintz.

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Home delivery, autoship important offerings for veterinary clients

AVMA News

A recent survey from Brakke Consulting looked at consumer preferences and behaviors in pet medicine purchasing, customer satisfaction with different channels and service expectations, and the competitive landscape among the five major online pet medicine retailers.

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Birding Tengchong, Yunnan (again)

10,000 Birds

Among Chinese birders, Tengchong – and particularly the monastery at the bottom of Laifengshan – is known as one of the best places to see the Slender-billed Oriole. I do not quite get the buzz about the Slender-billed Oriole as it looks quite similar to the Black-naped Oriole and apparently is even regarded as conspecific by some authorities.

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Maximizing Profits with Five Indispensable Customer Experience Practices

Sales and Marketing Management

Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business. The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management.

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CST Sample_VideoTour

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. How to Drive Loyalty with Email Campaign Marketing Email and Consumer Loyalty Drive Sales Before we dive into the how, let’s talk about why loyalty-driven email campaign marketing is worth it.

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HHS, senators request DEA reschedule marijuana

AVMA News

Legislators are seeking to remove marijuana from the Controlled Substances Act (CSA) after the U.S. Department of Health and Human Services (HHS) recommended that it be controlled in the Schedule III rather than the current Schedule I, the most restrictive CSA category.

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What the rings reveal

10,000 Birds

Most serious bird photographers dislike taking pictures of birds wearing rings (or what on the other side of the Atlantic you call bands). I can sympathise, as a shiny new ring, clamped to a bird’s leg, rarely enhances its portrait. Frustratingly, standard aluminium bird rings are almost always impossible to read unless the bird is in the hand, as even the best of photographs rarely allow the ring’s number to be read.

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Missouri VMA – January 25-28, 2024

AVMA News

The Missouri VMA (MVMA) held its 132nd annual convention from January 25-28, 2024, in Columbia. The MVMA presented awards and seated new officials.

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Speaker: Gabriel Wagner Presenter 2

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In Memory – February 29, 2024

AVMA News

Veterinarian obituaries in the “In Memory” section of the Journal of the AVMA, February 29, 2024

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