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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?”

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. In today’s experience economy, more and more consumers prioritize doing over having. Engaged customers are more likely to share positive experiences on social media. Step One: Know What Motivates Your Customers. Step Two: Immerse Them in Your Brand.

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The Emotional Lives of Animals

4 The Love Of Animals

Grief, friendship, gratitude, wonder, and other things we animals experience. Many animals also display wide-ranging emotions, including joy, happiness, empathy, compassion, grief, and even resentment and embarrassment. In many ways, human emotions are the gifts of our animal ancestors. by Marc Bekoff.

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Manage Smarter 255 — Real Teams vs. Performance Groups with James Scouller

SalesFuel

James Scouller is an executive coach, author, and leadership thought leader with over 20 years of experience coaching leaders and their teams. Scouller emphasizes the importance of distinguishing between genuine teams and performance groups, particularly at the senior management level.

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Finding Emotional Connection is The Most Critical Role In Any Sale

Sales and Marketing Management

Acclaimed neuroscientist Antonio Damasio of the University of Southern California conducted research several years ago that highlighted the importance of emotions in decision making. However, due to his damaged brain he did not feel or experience emotion the way a normal person did. So, how do you make this emotional connection?

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My Favorite Mexican Birdsongs

10,000 Birds

You truly cannot experience the Gray-barred Wren without hearing the raucous calls shared among group members of this highly-social species. That emotional connection earned it my #2 spot. Gray-barred Wren : I have often mentioned this emblematic bird in my posts, but always wished I could have my readers hear this when I do so.

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Our Favorite Bird Books (and one pair of Binoculars) of 2022

10,000 Birds

Myers, a professional birding guide in “real life,” summarizes the etymology and history of all common bird names (of bird families and groups, not all 10,000-plus species). This is a topic fraught with the danger of cliche, but Rogers knows how to use the essay form to tell a good story and convey the magic of emotional and worldview change.

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