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Hard for you to say you’re sorry?

Sales and Marketing Management

a faulty experience with you. So, along with Lee, we created a test scenario and recruited 500 people across North America and Europe to imagine themselves in a service failure situation. Four different combinations of the five apology elements were created to test for the best approach. Make your apologies count.

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Why I Question Animal Testing 2.2

Critter News

Like other mammals, they are capable of strong emotions. The natural experiment must have been tried very infrequently, at least recently. If they are "only" animals, if they are beasts which abstract not, then my comparison is a piece of sentimental foolishness. But chimpanzees can abstract. They have certainly committed no crimes.

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Why Your Own Business Should Be Your Next Client

Sales and Marketing Management

It breaks through the corporate silos and works fluidly together with customers and people from different parts of the organization in order to form a balanced view of both business and customer needs.

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How to Make a Remote Sale

Sales and Marketing Management

To balance reason with emotion. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. Logistically, test your audio, microphone, and software in advance of the meeting. That’s because connections forge the bonds of trust. .

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What is Your Company’s DNA?

Sales and Marketing Management

Like people, companies are organisms that reflect their creators, their environments, their obstacles, and their strengths. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Coca-Cola is carefree.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? FluentStream sells primarily to government organizations?—?school Stories get a revival.

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Make This the Year You Do Right by Animals

Animal Ethics

Some resolutions, however, are primarily other-regarding, like resolving to help others in various ways, e.g., resolving to volunteer at the local soup kitchen, or resolving to donate a certain amount of one’s paycheck each month to an organization working to curb global hunger and poverty. Get organized. Get organized—E.g.,