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Video Platforms Are Top Tools for Selling

SalesFuel

I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Here’s why: Higher engagement and a deeper emotional connection. Seeing a person or team on screen can build trust and credibility and humanize the communication. Better brand recognition.

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B2B Sales Tools: What Sellers Should Know

SalesFuel

Tools] enable salespeople to better address the human and emotional behaviors that drive high-quality deals,” Gartner explains. These all hamper productivity and can negatively impact closing. By automating certain tasks, sellers are free to nurture other aspects of sales, Gartner explains.

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Know When to Hold ‘Em: Drawing Lessons in Negotiations from Poker

Sales and Marketing Management

The tables all use software that allows for full audio and video of each player at the table to maximize the quality of the experience and replicate a live poker feel. Emotions exist. Use them – A simple but crucial takeaway: humans have emotions. Use silence to think, focus, and wait patiently. How impactful is this?

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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

And it’s easy for over-reliance on data to distract a marketing organization from the human side of marketing. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Michelle Huff is chief marketing officer of Act-On Software , a marketing automation provider.

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How to Make a Remote Sale

Sales and Marketing Management

To balance reason with emotion. Be a human first. Logistically, test your audio, microphone, and software in advance of the meeting. That’s because connections forge the bonds of trust. . Today, making or breaking the remote-sales game relies fully on our ability to make those connections. Be direct and respectful of their time.

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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Others confess that working from home has been challenging.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.