Sales and Marketing Management

APRIL 13, 2020

To balance reason with emotion. Be a human first. Logistically, test your audio, microphone, and software in advance of the meeting. That’s because connections forge the bonds of trust. . Today, making or breaking the remote-sales game relies fully on our ability to make those connections. Be direct and respectful of their time.

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Sales and Marketing Management

JANUARY 25, 2021

The tables all use software that allows for full audio and video of each player at the table to maximize the quality of the experience and replicate a live poker feel. Emotions exist. Use them – A simple but crucial takeaway: humans have emotions. Use silence to think, focus, and wait patiently. How impactful is this?

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Sales and Marketing Management

JUNE 12, 2017

And it’s easy for over-reliance on data to distract a marketing organization from the human side of marketing. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Michelle Huff is chief marketing officer of Act-On Software , a marketing automation provider.

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Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Others confess that working from home has been challenging.

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Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

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SalesFuel

JULY 24, 2024

Tools] enable salespeople to better address the human and emotional behaviors that drive high-quality deals,” Gartner explains. These all hamper productivity and can negatively impact closing. By automating certain tasks, sellers are free to nurture other aspects of sales, Gartner explains.

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Sales and Marketing Management

AUGUST 20, 2020

Ashwini Zenooz, a medical doctor who holds the CMO title at Salesforce.com, told WSJ that since the COVID-19 outbreak, her role has shifted from focusing on software products that Salesforce sells to clients in the medical industry to helping the tech giant’s employees address mental health issues that can arise from working remotely.

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