Sales and Marketing Management

JULY 20, 2017

Here’s an example from research I’ve conducted into how motivations define conflict and compatibility in any relationship—including at work. On the most fundamental level, if you understand your motivations, you can make a more informed decision about whether you should be in sales, and what kind of sales you should be doing.

Psychology 79

Psychology Research Emotional 79

Sales and Marketing Management

MAY 20, 2019

Researchers in one study monitored workers at five commercial laundry plants, including one plant that served as a natural control group since it didn’t implement the wellness program. Workers were offered free health assessments, including a blood sample tested for conditions such as diabetes and high cholesterol.

Georgia 102

Georgia Emotional Atlanta Adoptable 102

SalesFuel

JULY 30, 2024

The Hiring Process Some organizations pride themselves on putting candidates through grueling interviews and tests. Some experts suggest allowing neurodiverse candidates to stretch out tests and interviews over several days. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Industry 102

Industry Research Humane Groups 102

Sales and Marketing Management

JUNE 1, 2018

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Research behind the persuasiveness of storytelling is well-publicized. Stories get a revival.

Emotional 90

Emotional Rats Morals Research 90

Sales and Marketing Management

FEBRUARY 12, 2018

They carry a core instruction set that informs the actions and outcomes of their work. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. And how do you figure that out? In short, they have DNA.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JANUARY 9, 2020

That’s what we set out to find in our latest research study. In a simulation-based test scenario, the executives were told they were reading an email from an outside vendor sales rep they didn’t know and had never met with before. The seller offers benchmarking information comparing the prospect’s company to similar companies.

Industry 48

Industry Science Research Emotional 48

SalesFuel

NOVEMBER 21, 2024

Effective Tactics for Information Processing A recent study by Microsoft revealed that human attention span has dropped to eight seconds. Researchers say this is a depletion of 25% in the past few years. Make a cognitive effort to associate the person’s name with an object, emotion or significant event. Exercise and get rest!

Lifestyle 59

Lifestyle Emotional Research Humane 59