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Finding Emotional Connection is The Most Critical Role In Any Sale

Sales and Marketing Management

Acclaimed neuroscientist Antonio Damasio of the University of Southern California conducted research several years ago that highlighted the importance of emotions in decision making. However, due to his damaged brain he did not feel or experience emotion the way a normal person did. So, how do you make this emotional connection?

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On "Wild Justice"

Animal Person

" Wild Justice: The Moral Lives of Animals ," By Marc Bekoff and Jessica Pierce, is the most recent (for me) book that debunks myths about the differences between human and nonhuman animals. Also, Bekoff and Pierce present a descriptive view, not a normative view of morality. There are no judgments.

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How To Succeed in Sales by Reading Emotions

SalesFuel

Listen, Learn and React is How to Succeed in Sales Sellers apply the science of emotional intelligence (EI) to gain distinct advantages in knowing their prospects’ needs, wants and aspirations. With practice, you develop a nuanced ability to read their emotions, study viable solutions and react accordingly. Why is this important?

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Use Analytics to Improve the Team. Measure the experience and implement changes.

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Animal Companions

Animal Ethics

Here are three paragraphs from a recent essay by Roger Scruton : As I suggested, science provides authority for this weird morality only when clothed in moral doctrine. They put less weight on our “moral emotions,” such as embarrassment, remorse, guilt, and penitence. They’re comparatively undemanding.

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G.I. Joe and your sales incentive

Sales and Marketing Management

Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”. Incentives stimulate the parts of the brain that respond to happy emotions. Author: TIM HOULIHAN At the end of each episode in the 1980s cartoon series featuring G.I. Not the case. Don’t hold back.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. The moral of your story is, ‘we did this for that client and we can do this for you, too.’”. If you’re a good storyteller, your customers will never feel that way.”. —?including