Remove Emotional Remove Morals Remove Process
article thumbnail

Finding Emotional Connection is The Most Critical Role In Any Sale

Sales and Marketing Management

Acclaimed neuroscientist Antonio Damasio of the University of Southern California conducted research several years ago that highlighted the importance of emotions in decision making. However, due to his damaged brain he did not feel or experience emotion the way a normal person did. So, how do you make this emotional connection?

article thumbnail

3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Use Analytics to Improve the Team. Measure the experience and implement changes.

Groups 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. The moral of your story is, ‘we did this for that client and we can do this for you, too.’”. Sales done right should be a natural, step-by-step process that leads to a sale.

article thumbnail

3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Use Analytics to Improve the Team. Measure the experience and implement changes.

Groups 72
article thumbnail

4 Critical Hiring Tips to Avoid Common Mistakes

SalesFuel

These tools evaluate critical aspects like decision-making, leadership qualities, and emotional control. Avoid Rushing the Hiring Process It’s easy to rush when there’s pressure to fill a role quickly. Poor hires not only waste time and money but can also disrupt the workflow and lower team morale.

article thumbnail

G.I. Joe and your sales incentive

Sales and Marketing Management

Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”. Incentives stimulate the parts of the brain that respond to happy emotions. Without the ability to navigate the sales process properly, poor-performing reps fail and middle-performing reps flounder.

article thumbnail

Managing for peak performance in a remote worker world

Sales and Marketing Management

People really liked the co-workers they met in the interview process. and worldwide have overhauled their processes to cope with the pandemic. For their part, employees are reporting mixed emotions about working from home. “We have people who tell us they joined the company because of our mission and our culture.