Sales and Marketing Management

NOVEMBER 8, 2017

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Evaluate your data and the power it provides, then get ready to test your theories.

Groups 87

Groups Industry Experiments Experience 87

Sales and Marketing Management

MARCH 2, 2018

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Evaluate your data and the power it provides, then get ready to test your theories.

Groups 72

Groups Industry Experiments Experience 72

SalesFuel

APRIL 17, 2025

One strong hire can improve team morale and productivity, while one poor fit can drag down even your best performers. These arent pass-or-fail tests; theyre a way to get a better sense of a candidate as a potential employee. The applicant gets a private link to start the behavioral assessment test. Here's the typical process.

52

52

Sales and Marketing Management

JUNE 1, 2018

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Research behind the persuasiveness of storytelling is well-publicized. Stories get a revival.

Emotional 90

Emotional Rats Morals 2014 90