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Stop selling products and start making emotional connections

Sales and Marketing Management

Teaser: Great brands succeed by seeking intimate emotional connections with customers. Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. Great brands succeed by seeking intimate emotional connections with customers. read more'

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The Best Sales Call Questions are Powered by Outstanding Emotional Intelligence

SalesFuel

Whether it’s needs discovery or handling objections, emotional intelligence will inform the best sales call questions needed for B2B success. Likewise, a keen EQ will help you comprehend the buyer’s emotions and motivations. It’s defined as an “understanding of our own emotions and their effects on our performance.”

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The Link Between Word Choice and Being Emotionally Intelligent

SalesFuel

Emotional Intelligence Requires Being Culturally Sensitive Managers reduce toxicity in the workplace by showing their culturally sensitive side. The right kind of work culture builds loyalty and improves productivity. You want them to be productive and loyal employees. We are not all alike outside of work.

Emotional 102
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How to Protect Productivity from Difficult Co-workers

SalesFuel

Productivity was on her mind when my grandmother didn’t want my pre-teen friends helping me work in her yard. Today’s office workers can be equally disrupting so it’s wise to be aware of energy vampires draining your productivity. Protecting your productivity and directing energy to your own needs can break this pattern of behavior.

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B2B Emotional Sales Formula - Curiosity. Obsession. Fever. Action. Passion.

Sales and Marketing Management

So I want to deconstruct each one as an emotional manual for sellers in this quick post in reverse chronological order. If you are not wildly passionate about your product and service and the company culture you're a part of, quit now. I know, you fell into sales, and perhaps from there, sales management.

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Connect Emotionally and Save the Product Features for Your Brochures

Sales and Marketing Management

Thought leadership that demonstrates an appreciation of these emotions is […]. The post Connect Emotionally and Save the Product Features for Your Brochures appeared first on Sales & Marketing Management. Remember that your prospects are people, not just decision-makers. Senior executives are not robots.

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Open Season on Bald Eagles

10,000 Birds

Look at the facts, lay your emotions aside and listen to reason—exactly the same reasoning that’s been so persuasive in convincing me that hunting cranes is the right thing to do. All regional populations have nest success >50% and are showing the productivity required to produce stable populations. I get it now, I really do.