Sales and Marketing Management

JULY 20, 2017

So recent developments in the field of psychology that point to intrinsic motivations as the key to peak creativity and performance could help sales professionals. Take a test: A personality assessment can help give you direction, but it’s best to find the ones that provide insight you find useful. Author: Sean K.

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Sales and Marketing Management

MARCH 8, 2018

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions.

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Sales and Marketing Management

AUGUST 20, 2020

Experts say it’s too early to assess the psychological impact on any broad level of sending office workers home and having them collaborate almost entirely digitally. Michael Mercer, a business psychologist and author, manages a team of workers for his company Mercer Systems LLC, a provider of pre-employment psychological testing.

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Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird. So test away. Hoodies, hats or caps?

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