What’s the Best Approach for Upselling Customers to New Solutions?
Sales and Marketing Management
MARCH 8, 2018
But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. All were told to imagine they were decision-makers in a conversation with a sales rep from their long-term software vendor. Researching the “Why Evolve” Moment.
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