Sales and Marketing Management

MARCH 8, 2018

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

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Psychology Emotional Research Experience 63

Sales and Marketing Management

FEBRUARY 12, 2018

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It

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Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

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Emotional Rats Morals 2014 90

SalesFuel

JULY 24, 2024

SalesFuel’s research shows that over a quarter of sales professionals say prospecting is one of their top weaknesses. Tools] enable salespeople to better address the human and emotional behaviors that drive high-quality deals,” Gartner explains. Ariana Shannon introduces a variety of tools and shares how they can help.

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Emotional Research Humane 52

Sales and Marketing Management

FEBRUARY 26, 2019

Many of the managers, sales coaches and consultants who responded to a query we posted while researching this story said purposeful work is the only way to drive engagement. The findings are based on a random sample of 30,628 full- and part-time U.S. employees working for an employer from January to June 2018. Does it work?

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2000 2018 San Francisco Dallas 48

SalesFuel

NOVEMBER 7, 2024

I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. I’m a long-time fan of video tools for selling.

Branding 59

Branding Emotional Bears Research 59

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

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Research Pro-Test Industry Collecting 52