Emotional Science Strategy 
SalesFuel
JULY 18, 2024
Whether it’s needs discovery or handling objections, emotional intelligence will inform the best sales call questions needed for B2B success. Likewise, a keen EQ will help you comprehend the buyer’s emotions and motivations. It’s defined as an “understanding of our own emotions and their effects on our performance.”
SalesFuel
APRIL 18, 2024
Listen, Learn and React is How to Succeed in Sales Sellers apply the science of emotional intelligence (EI) to gain distinct advantages in knowing their prospects’ needs, wants and aspirations. With practice, you develop a nuanced ability to read their emotions, study viable solutions and react accordingly.
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10,000 Birds
MAY 4, 2021
Chapter Two is a potpourri of stories about nemesis birds, birding by ear, birding for science, under the rubric of birding ‘for the love of it.’ Marybeth Lima tells her birding and personal stories in straightforward, honest language that never skimps on detail (sometimes a bit too much detail) but never overflows on emotion.
Sales and Marketing Management
APRIL 13, 2020
To balance reason with emotion. If you have taken the time to evaluate the complexity of your information and the ideal communications channels, you can begin to formulate strategy. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Begin with an Understanding of the New Reality.
Sales and Marketing Management
JUNE 12, 2017
That’s because the profession is part art, as it’s always been, and part science, thanks to the rise of Big Data, social media targeting and other technology for targeting and nurturing buyers. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Don’t Drop Creativity.
Sales and Marketing Management
JUNE 19, 2018
Our unique selling strategy takes the focus off of a quick sale and provides a real sense of value to everyone involved. MailChimp has got this down to a science by giving away its basic model for free. More relationship and referral strategies can be found at Giver’s Edge. Appreciate the little guys.
Sales and Marketing Management
JUNE 10, 2019
In that case, we used just the two most factual apology components and eliminated the more emotional elements. Often, people in B2B environments argue that emotional content only works in B2C and that just the facts matter in conversations with B2B customers. The one clear and consistent winner was test Condition No.3.
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