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The Best Selling Tactics Demand Outstanding Writing

SalesFuel

Sales Writing Tools Using technology can improve your business writing. Excellent tools exist to help you avoid common spelling and grammar errors. Beyond that, these tools can generate email text that is personalized. Emotional Intelligence Every communication with a prospect should demonstrate empathy.

Emotional 105
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Six Sigma and Your Sales Process

Sales and Marketing Management

Here’s a simple test: Look at an active sales opportunity where the outcome is in doubt. If the execution of your sales process is based on data/facts and not gut feelings or emotions, gathering the data will be straight forward. Test different solutions to validate your approach – use data, not emotions or gut feelings.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Peform A/B tests with different employees and user groups. Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Bank of America did this.

Groups 87
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Using Motivations to Turbo-Charge Your Career

Sales and Marketing Management

Take a test: A personality assessment can help give you direction, but it’s best to find the ones that provide insight you find useful. Another tool is the Predictive Index, which is a “free-choice tool” in which individuals choose the words that best describe themselves as opposed to being limited by multiple-choice answers.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Perform A/B tests with different employees and user groups. Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Bank of America did this.

Groups 72
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What is Your Company’s DNA?

Sales and Marketing Management

Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements. So who are you? And how do you figure that out? What does that DNA mean for positioning a company to win in the market? Coca-Cola is carefree.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and