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How Lifelong Learning Can Help You Smash Sales Goals

SalesFuel

Around 24% attended a sales-related webinar. Our sales professionals’ survey reveals that only 23% recently attended a webinar to learn about their prospects’ industry. Most webinars last only an hour but can yield great intelligence. Those facts may be true, especially if you are stressed about meeting your sales goals.

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What’s Next?

Sales and Marketing Management

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Here’s some of what we heard back. Think Long-Term. B2B digital marketing has usually been focused on rational, short-term activity. Richard Jones, CMO of Cheetah Digital. More Integrations.

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Why Welcome Emails Serve as an Awesome Customer Service Strategy

SalesFuel

It’s up to you to capitalize on these emotions. If you offer webinars or on-demand training, include information on how to register or access them. Open rates for welcome emails average 80% compared to an average of 36% for general emails. They are eager and excited to start working with you.

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Getting More Implementation From Your Outstanding Training Programs

Sales and Marketing Management

For example, our sales training series featured these skills training modules: Profitable Prospecting, Getting Qualified Appointments, Making Remarkable Presentations, Closing Sales, Staying Calm Under Stress, Satisfying Your Clients’ Emotional Needs, and many more. Learn more about this webinar and register to attend here.

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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”. Take the work involved in doing a webinar, for example.

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How to Make a Remote Sale

Sales and Marketing Management

To balance reason with emotion. He will be presenting a free webinar with colleague Jeff Cochran at 2 p.m. That’s because connections forge the bonds of trust. . Today, making or breaking the remote-sales game relies fully on our ability to make those connections. Begin with an Understanding of the New Reality. You can register here.

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Leaders Must Be Mindful of the Story Behind the Story

Sales and Marketing Management

The emotional and physical toll on people is mounting, as evidenced by a significant rise in the use of employee assistance hotlines and telehealth. This past week, I participated in a financial services webinar with the CHROs of Bank of America, Citi and Prudential Financial. The workforce has been scattered and shattered.