Remove Examples Remove Experience Remove Experiments
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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Want to be a Writer for 10,000 Birds?

10,000 Birds

The result is always ugly (see example above) and the opposite of what we seek: personal experiences and thoughts related to birds and birding, not some ChatGPT-written blurb. Whenever we feel 10,000 Birds could have more writers, we ask one of the many online AI art creation sites for a suitable illustration.

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Bucket Mouth, Chuck-will’s-widow

10,000 Birds

But hands-on bird experience has been a major gap in my knowledge to date and I’m astounded at how much more I’m discovering about birds. For example, last Sunday we found an unusually large bird in one of the nets. I hope to have another experience with ole Bucket Mouth when I’m next out at the nets.

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The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price. According to Showpad’s New B2B Buyer Experience report , 37 percent of buyers said that sellers provide non-applicable material. Leveraging AI to Deliver Relevant Content.

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Best Bird of the Weekend (Second of July 2021)

10,000 Birds

Another weekend brings another example of the climate volatility induced by global warming. If you’ve blogged about your weekend experience, you should include a link in your comment. We just endured the warmest June on record, which may well turn out to be the coolest June we’ll see in a long time.

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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

It centers on the participant’s entire journey and infuses all the things that make up an amazing experience: intrigue, inspiration, influence, impression, interruption and immersion. For example, we have a client that was set on having its event in the same tried-and-true destination, with the same tried-and-true activities.

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Birds Back on Territory and Singing!

10,000 Birds

Though birds sing because it is a biological imperative I find it hard to believe that they don’t get some basic enjoyment out of the experience as well. For example, the Brown Thrasher at right is one of several singing from the bushes and trees around the West Pond at Jamica Bay Wildlife Refuge. I know I do!