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Five tips to protect veterinary practices against cyberattacks

AVMA News

Roughly 11,000 veterinary practices each year experience a cyberattack, and with just over 800,000 complaints of suspected internet crime in 2022, odds are the average practice owner is at risk.

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The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price. They’re using static, irrelevant presentations that aren’t engaging their buyers, and they’re losing deals because of it. Content is a key component of a great selling experience.

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How to Use Experiences to Motivate and Unite Your Sales Team

Sales and Marketing Management

To motivate and unite your sales team, you must create lasting, memorable and influential experiences that encourage them to believe in the goals you set before them. Experience is the most underrated problem-solving asset in business. Experiences are the most effective way to get people to arrive at your desired behaviors and beliefs.

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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. It centers on the participant’s entire journey and infuses all the things that make up an amazing experience: intrigue, inspiration, influence, impression, interruption and immersion.

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A Birder Attends a (Virtual) Ornithology Conference

10,000 Birds

NAOC is big — there are so many speeches, round tables, symposia, panel discussions, and poster presentations, that nobody could sample even a tiny fraction of the entire conference. At the bottom of the food chain there are the poster presentations , which are exactly what they sound like. They tend to opine on big important topics.

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Back from the Second Birding Rally Challenge in Northern Peru

10,000 Birds

Official presentation of our team: The Zululanders from South Africa. For those with little experience in the Neotropics familiarizing with the long list of birds expected along the Rally’s route was a daunting task to say the least. Other teams had member with lots of experience in the western lowlands. Photo: Alfredo Begazo.

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New Technology Presents New Opportunities In Customer Experience

Sales and Marketing Management

A seamless beginning-to-end positive customer experience is crucial to buyers and will shape the sales landscape in the years ahead, shifting the focus away from tried-and-true benchmarks like price alone. The post New Technology Presents New Opportunities In Customer Experience appeared first on Sales & Marketing Management.