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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

France 76
article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

France 48
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The Best B2B Sales Techniques Require Team Participation

SalesFuel

Its said that it takes a village to raise a child. This is especially important for thought leadership pieces that can be expanded and turned into white papers. Share the experience wherever and whenever you have the opportunity. When your company earns media coverage be sure to share it on social media channels.

Culling 59