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The Race for AI-Driven Sales Success Starts Now

Sales and Marketing Management

The sales function is uniquely well-suited to be transformed by AI tools. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. Anil Kaul, CEO of Absolutdata , has more than 22 years of experience in advanced analytics, market research, and management consulting.

Science 127
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Is Your Top Candidate Who You Think They Are?

SalesFuel

To reduce the error rate in hiring, more organizations are turning to tech-based tools. With these tools, companies save time and money when writing and posting job descriptions. The most valuable tech-based tool in your hiring process may be psychometric assessments. Is Your Top Candidate Who You Think They Are?

Vet 105
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Are Your Emotional Intelligence Assessments Results Right?

SalesFuel

With all the data-rich and AI-based tools on the market, employers hope to improve their hiring outcomes. Research shows there’s a new focus on skills-based hiring. They’re also using AI-based and other tools to screen incoming resumes to thin the candidate pool. Asking the top candidates to take tests can improve this process.

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The Just-In-Time Training Revolution

Sales and Marketing Management

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions When it comes to enabling salespeople to be great “in the moment” across the different types of selling situations they face, the technology is there. The stuff you put in the technology has been lagging behind the ability of tools to dish it out.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Peform A/B tests with different employees and user groups. Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Bank of America did this.

Groups 87
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Perform A/B tests with different employees and user groups. Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Bank of America did this.

Groups 72
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Leveraging Digital for B2B Sales Requires Rethinking Your Business Strategy

Sales and Marketing Management

This is one of many reasons organizations are looking to implement digital sales tools, including: Companies that appropriately adopt digital B2B sales will drive 5 times more revenue growth than their peers. Many believe that if they invest heavily in digital tools, their prospects will migrate their shopping online as well.