Sales and Marketing Management

AUGUST 29, 2018

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., Allow me to explain this in more detail.

Groups 108

Groups Medical Experiments Experience 108

Sales and Marketing Management

NOVEMBER 22, 2017

Imagine you’re living in Seattle in 1971 and you’re asked to join a focus group. Because from the beginning, Starbucks has offered an experience worth valuing. Separability:  Reps can think of the trip to Hawaii as a unique experience. It’s not a good idea because they can’t. We don’t know what we don’t know.

Science 76

Science Hawaii Chicago 2017 76

Sales and Marketing Management

MARCH 22, 2019

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and The current state of market pulse insights.

Game 72

Game Branding Industry Research 72

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

Research 52

Research Pro-Test Industry Collecting 52