Sales and Marketing Management

OCTOBER 12, 2020

Companies that kept their pulse on changing customer attitudes and strove to deliver an outstanding experience during the Great Recession showed three times higher return than customer experience laggards, according to a McKinsey study. After all, business is human. . A positive sales approach works best.

2020 127

2020 Experience Experiments Branding 127

Sales and Marketing Management

FEBRUARY 3, 2021

Personalization: If you’re wary that marketing automation creates a bot-like experience with no human touch, think again. Most marketing automation software ensures that you have a plethora of creative templates and messaging formats to choose from so you are able to create a customized appeal that will attract your ideal customers.

Campaign 71

Campaign Branding 2020 Game 71

Sales and Marketing Management

MAY 22, 2020

Don’t underestimate the simple power of being human. Use an easy one-two template to craft an observation and follow it with a probing question: “We see many clients struggling with digital and remote work practices; how has the transition been for your team?”. Write your script with empathy. Ask genuine questions.

Psychology 71

Psychology Branding Game Research 71

10,000 Birds

APRIL 21, 2011

The modal bird song is a song, but not all ‘songs’ are song-like, in the sense that we expect song to come out of the ‘mouth’ (bill) and to consist of modulated air currents (like human voice). Drawing of bower birds from Darwin’s 1871 volume on sexual selection.

Zebras 253

Zebras Humane Birds Raised 253

Sales and Marketing Management

DECEMBER 28, 2018

Author: Eugene Eaton Digital technologies enable sales reps to reach the global audiences almost instantly, but they eliminated that much-needed human factor from the sales process. This is why live events still play a major role in today’s business. Aren’t we supposed to use digital tools in the 21st century? The shortest answer is, No.

Seals 94

Seals Industry Game Collecting 94