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These bird songs have two aspects, and I oversimplify but not excessively so: A genetically inherited template, usually specific to the song-producing sex, and a learned song that consists of the template shaped by experience as a developing bird hears the adult version of its own song. But the same is true of the song itself.
Your clients might overlook some strategic opportunities in the ads they're running on social media; investigate and find out. Page load speed, mobile responsiveness, and overall user experience should also be assessed. Use a standardized digital marketing audit template and train staff on your social media analytics tools.
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