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A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price. According to Showpad’s New B2B Buyer Experience report , 37 percent of buyers said that sellers provide non-applicable material. But in most cases, sellers are missing the mark.
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Sales demos are crucial because they transform abstract product descriptions into tangible experiences,” says Instrumentl’s Will Yang. You can personalize the experience You also have the benefit of personalizing various demos directly to a prospect. Remember, that this benefit relies on the research and discovery you’ve done.
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Rather than focusing on cost, keep the prospect aware of the experience your solution offers. Neglecting data-driven insights can lead to suboptimal pricing decisions,” according to Vendavo’s Dave Cakora. Photo by fauxels SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement
Don’t Neglect E‑E-A‑T Google has long emphasized search quality standards known as: Expertise Experience Authority Trust Marketers that excel in these areas with their content enjoy higher ranking. Encourage your clients to conduct original research. The typical consumer is quite comfortable with long-tail keywords.
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