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Why Welcome Emails Serve as an Awesome Customer Service Strategy

SalesFuel

A strong customer service strategy is key to keeping customers happy and your success going. Why you should kick off your customer service strategy right away According to Act-On , “90% of consumers report their post-purchase experience is just as important as the quality of the products.”

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The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price. According to Showpad’s New B2B Buyer Experience report , 37 percent of buyers said that sellers provide non-applicable material. Leveraging AI to Deliver Relevant Content.

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Use A Sales Demo Environment to Drive Sales

SalesFuel

“Sales demos are crucial because they transform abstract product descriptions into tangible experiences,” says Instrumentl’s Will Yang. You can personalize the experience You also have the benefit of personalizing various demos directly to a prospect. Your tech is exactly how you need it to be. “A

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The Best Sales Pricing Tactics to Avoid Discounting

SalesFuel

And adding these tactics to your strategy isn’t hard. Rather than focusing on cost, keep the prospect aware of the experience your solution offers. Neglecting data-driven insights can lead to suboptimal pricing decisions,” according to Vendavo’s Dave Cakora. The key is knowing how to use them effectively.

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A Marketing and Sales Blind Spot?

Sales and Marketing Management

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something —  anything! — our our first instinct is to celebrate it as a victory.

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From Crises Come Creativity

Sales and Marketing Management

It’s in crisis that inventiveness is born, as well as discoveries made and big strategies. He who blames his failure to a crisis neglects his own talent and is more interested in problems than in solutions. Now is the time to invest in digital marketing strategies. Don’t just throw more money behind ads and call it a day.

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Unleashing the Power of Frontline Sales Management

Sales and Marketing Management

These efforts frequently end up with disappointing results, however, because most companies neglect the most powerful lever in their arsenal: their frontline, field-level sales managers who directly coach, influence and guide sales reps on a daily basis. Second, frontline sales management drives continuous improvement.