Sales and Marketing Management

MARCH 8, 2018

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. If you’re successful, you create a foundation for better customer experiences and longer-lasting partnerships. There’s a lot on the line in the “why evolve” moment.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

SEPTEMBER 8, 2018

First of all, before you can put your email autoresponder software and strategy in action, you’ll need to develop a strategy that’ll help you turn cold website visitors into email subscribers. Here are simple lead magnets you can start experimenting with: Offer them a collection of free templates. The rest will follow!

Phoenix 94

Phoenix Branding Psychology Emotional 94

Sales and Marketing Management

JANUARY 27, 2020

And incentives can take many forms -- economic (via your pricing structure), psychological (image, brand, etc.), In part, the problem Spectrum faced was that the competition allowed the exact same experience on multiple devices. The boxes actually give a better, more seamless experience than the apps. Incredulously, no.

Industry 79

Industry North Carolina Psychology Raised 79

Sales and Marketing Management

AUGUST 20, 2020

Ashwini Zenooz, a medical doctor who holds the CMO title at Salesforce.com, told WSJ that since the COVID-19 outbreak, her role has shifted from focusing on software products that Salesforce sells to clients in the medical industry to helping the tech giant’s employees address mental health issues that can arise from working remotely.

Medical 54

Medical Psychology Houston New York 54